University of Toledo - Day of Giving
Client - University of Toledo Foundation
Video Campaign
We collaborated with the University of Toledo to create a video campaign leading up to their Day of Giving fundraising event. We created a series of engaging videos designed to build anticipation and inspire participation.
Day of Giving acts as the single biggest fundraising event for the University each year.
This series of videos is about attracting new donors, communicating the importance of giving back to the university and how their dollars help students experience UToledo.